About us
People behind the product.
Pratham Hegde
CEO and Founder
Pratham is a specialist in Incrementality measurement, having led Marketing Science teams at Meta and Amazon for the last 15 years of his 25 year corporate career.
He has worked with 100s of global advertisers helping them optimize millions of dollars in Ad spend by leveraging cutting edge measurement tools and techniques.
At Amazon, Pratham set up the Marketing Measurement function that was responsible for measuring and optimizing Ad spends across Ecommerce, Devices and Prime Business in multiple Geos including the US, UK , Germany, Japan and India.
At Meta, he was Director and Head of Marketing Science for 7 years where he developed and deployed multiple Industry leading Ads measurement solutions based on first principle of “Incrementality” or “Lift” measurement.
Prior to that he built out the Marketing Analytics Practice into a multi-million dollar business line from scratch for Genpact /GE Capital International Services.
Pratham is currently CEO and Founder, Truelift. He has leveraged his vast experience In advertising measurement across Industry verticals and Geographies to build a truly world class omnichannel Marketing Measurement platform.
Rajkumar Narasimhan
Partner, Head of Product and Client Delivery
Raj has rich experience in leading product build and commercialisation of data analytics products across industries.
He was part of co-founding team in TekCor4, a data intelligence SaaS product company in the Auto Retail space in UK. Led data science, data engineering, product management & technology functions across geographies.
Raj has led data science innovation team in S&P Global across Finance, Auto, Energy, Technology verticals.
He has also been in senior Data Science roles at Genpact & Discover Financial Services as well.